Can wireless charging "cabbage price" coils reduce costs in order to survive?

Recently, well-known battery manufacturer Nanfu launched its first wireless charger on Tmall flagship store, priced at 90 yuan. This is another "cabbage price" wireless charger launched by another "internet celebrity" enterprise after Xiaomi. The era of affordable wireless charging is approaching, and market penetration is about to accelerate. At the same time, the wireless charging market is now mixed with good and bad. How can coil companies further reduce costs and seize this wave?

Gartner predicts that global mobile phone shipments will increase by 1.6% by 2018, with a total sales volume of nearly 1.9 billion units. In 2019, smartphone sales continued to grow, with a year-on-year increase of 5%. Currently, the penetration rate of wireless charging smartphones is 1.8%. Companies such as Xiaomi, Huawei, and Samsung have also launched flagship models with wireless charging capabilities. Apple expects the penetration rate of wireless charging to rapidly increase to 15.0%, 35.0%, and 54.0% from 2018 to 2020.

The wireless charging module is divided into a receiving end and a transmitting end. The receiving end includes mobile phones and wearable devices, while the transmitting end is a charger. The transmission coil is an extremely important component in wireless charging modules. Entering 2018, smartphone sales have declined slightly, while the wireless charging market has not opened up as quickly as expected, resulting in a relatively chaotic overall market. Is coil enterprise facing an awkward situation of price competition in the low-end field and inability to enter the high-end field?